Privacy and Cookie Policy

RIFT EV Motor Solutions
Effective Date: 13 June 2025

At RIFT EV Motor Solutions (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy and Cookie Policy explains how we collect, use, disclose, and protect your data, as well as how we use cookies and similar technologies when you interact with our website (riftevmotorsolutions.com), contact us, or engage with our products and services. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Privacy Policy

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, postal address, or other contact details you provide when you contact us, request a quote, place an order, or sign up for our newsletter.

  • Transactional Information: Details about purchases, payments, or inquiries, including billing information and order history.

  • Website Usage Data: Information collected via cookies and analytics tools, such as IP address, browser type, pages visited, and time spent on our website.

  • Correspondence Data: Information you share when contacting us via email (info@riftevmotorsolutions.com) or phone (+441684360523), including inquiries or feedback.

  • Marketing Preferences: Your preferences for receiving promotional materials or newsletters.

2. How We Collect Information

We collect information in the following ways:

  • Directly from You: When you fill out forms on our website, place an order, subscribe to our newsletter, or contact us via email or phone.

  • Automatically: Through cookies, web beacons, and analytics tools (e.g., Google Analytics) when you visit our website.

  • From Third Parties: From payment processors, business partners, or service providers when you engage with our services, subject to their privacy policies.

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders, including shipping and customer support.

  • Respond to inquiries and provide technical assistance during our office hours (Monday to Friday, 9:00 AM to 5:00 PM BST).

  • Improve our website, products, and services through analytics and user feedback.

  • Send marketing communications, such as newsletters or product updates, if you have opted in (you can unsubscribe at any time).

  • Comply with legal obligations, such as tax reporting or fraud prevention.

  • Protect our business, customers, and website from security threats.

4. Legal Basis for Processing

We process your data based on the following legal grounds under UK GDPR:

  • Contract: To fulfill orders or respond to inquiries (e.g., processing your purchase).

  • Consent: For marketing communications or non-essential cookies (you can withdraw consent at any time).

  • Legitimate Interests: To improve our services, analyse website usage, or prevent fraud, where your rights are not overridden.

  • Legal Obligation: To comply with UK laws, such as tax or consumer protection regulations.

5. Sharing Your Information

We may share your information with:

  • Service Providers: Third parties who assist with payment processing, shipping, website hosting, or analytics (e.g., PayPal, Google Analytics), bound by data protection agreements.

  • Business Partners: For joint promotions or services, only with your consent.

  • Legal Authorities: If required by law, such as for tax audits or investigations by UK authorities.

  • Successors: In the event of a merger, acquisition, or sale of assets, with safeguards for your data.

We do not sell or rent your personal information to third parties for marketing purposes.

6. Data Retention

We retain your information only for as long as necessary:

  • Transactional Data: Up to 7 years to comply with UK tax and accounting laws.

  • Correspondence Data: Up to 2 years after your last interaction, unless needed for legal purposes.

  • Marketing Data: Until you unsubscribe or withdraw consent.

  • Website Usage Data: Up to 26 months for analytics, unless anonymised.

Data is securely deleted or anonymised when no longer needed.

7. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data, subject to legal obligations.

  • Restriction: Limit how we process your data in certain cases.

  • Portability: Receive your data in a structured, machine-readable format.

  • Objection: Object to processing based on legitimate interests, including marketing.

  • Withdraw Consent: Opt out of marketing or non-essential cookies at any time.

To exercise your rights, contact us at info@riftevmotorsolutions.com or +441684360523. We will respond within 30 days, free of charge, unless your request is complex or excessive.

8. Data Security

We implement robust security measures to protect your data, including:

  • Encryption (e.g., SSL/TLS) for data transmission.

  • Secure storage with access restricted to authorised personnel.

  • Regular security audits and updates to our systems.

Despite these measures, no system is completely secure. We will notify you and the UK Information Commissioner’s Office (ICO) within 72 hours of any data breach that may impact your rights.

9. International Data Transfers

As a UK-based company, most of our data processing occurs within the UK. If we transfer data to service providers outside the UK (e.g., cloud hosting in the EU or US), we ensure compliance with UK GDPR through:

  • Adequacy decisions (e.g., for EU countries).

  • Standard Contractual Clauses approved by the ICO.

  • Binding corporate rules for multinational providers.

10. Third-Party Links

Our website may contain links to third-party sites (e.g., payment processors or partners). We are not responsible for their privacy practices. Please review their policies before sharing personal information.

11. Changes to This Policy

We may update this Privacy and Cookie Policy to reflect changes in our practices or legal requirements. Updates will be posted on riftevmotorsolutions.com with the effective date. Significant changes will be communicated via email or website notice.

Cookie Policy

12. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit our website. They help us enhance your experience, analyse site performance, and deliver tailored content. We also use similar technologies, such as web beacons and pixels, for analytics purposes.

13. Types of Cookies We Use

We use the following categories of cookies on riftevmotorsolutions.com:

  • Essential Cookies: Necessary for the website to function, such as maintaining your session, enabling secure checkout, or remembering your cart contents. These cannot be disabled as they are critical to our services.

  • Analytics Cookies: Collect anonymised data on how you use our website, such as pages visited, time spent, and referral sources (e.g., Google Analytics). These help us improve site performance and user experience.

  • Functional Cookies: Enable enhanced features, such as remembering your preferences (e.g., language or region) or saving form inputs for convenience.

  • Marketing Cookies: Used to deliver personalised ads or track the effectiveness of marketing campaigns, often set by third parties (e.g., advertising networks). These are optional and require your consent.

14. How We Use Cookies

Cookies help us:

  • Ensure the website operates smoothly (e.g., navigating pages or processing orders).

  • Analyse website performance and user behaviour to improve content and functionality.

  • Personalise your experience, such as suggesting relevant products or saving your preferences.

  • Deliver targeted marketing, if you opt in, based on your interests or browsing history.

15. Managing Cookies

You can control cookies through:

  • Our Cookie Banner: On your first visit, you can accept, reject, or customise non-essential cookies. You can update your preferences at any time via the cookie settings link on our website.

  • Browser Settings: Most browsers allow you to block or delete cookies. Visit your browser’s help page for instructions (e.g., Chrome, Firefox, Safari). Note that blocking essential cookies may impair website functionality.

  • Opt-Out Tools: For analytics or marketing cookies, you can use third-party opt-out tools, such as Google Analytics Opt-Out (https://tools.google.com/dlpage/gaoptout).

16. Third-Party Cookies

Some cookies are set by third-party services, such as:

  • Google Analytics: Tracks website usage (anonymised data) to help us optimise performance.

  • Payment Processors: Enable secure transactions (e.g., PayPal or Stripe cookies).

  • Advertising Partners: Deliver targeted ads, only with your consent.

These third parties are bound by their own privacy policies and data protection agreements. We do not control their cookies but ensure they comply with UK GDPR.

17. Cookie Retention

Cookies have varying lifespans:

  • Session Cookies: Expire when you close your browser.

  • Persistent Cookies: Remain on your device for a set period (e.g., up to 26 months for analytics cookies) or until you delete them.

You can clear cookies manually via your browser settings at any time.

18. Your Consent for Cookies

By clicking “Accept” on our cookie banner, you consent to the use of non-essential cookies. You can withdraw consent at any time by updating your preferences in the cookie settings or contacting us. Essential cookies do not require consent as they are necessary for website functionality.

Contact Us

If you have questions, concerns, or wish to exercise your rights, please contact us:

RIFT EV Motor Solutions
Email: info@riftevmotorsolutions.com
Phone: +441684360523
Office Hours: Monday to Friday, 9:00 AM to 5:00 PM BST

We aim to respond promptly, even if you contact us outside these hours.

You may also lodge a complaint with the UK Information Commissioner’s Office:
ICO Website: ico.org.uk
Helpline: +443031231113

Thank you for trusting RIFT EV Motor Solutions with your personal information. We are dedicated to safeguarding your privacy while delivering innovative electric vehicle solutions.

Privacy Policy